Stop Childhood Obesity: Tamika

So Children's Healthcare of Atlanta (http://www.choa.org/) has began a fight against childhood obesity with the "Stop Sugar Coating It" campaign. Personally, I agree that many children in Georgia are extremely overweight. They are not getting enough exercise and allowed to consume hours of junkfood. However , when schools are forced to cut physical education and recreation programs dwindling volunteer list, what are parents to do?

What do you think of the commerical above? Do you think they are sending the right message?